Porter's 5 Forces framework

The firm's 9 competitors control 60% of the market when combined and the rest of the market is led by small off-license stores, butchers and small grocery stores. However, due to the credit crunch, distrust has arisen between large organisations, including multinational food processing companies. Therefore it is unlikely for the small competitors to achieve higher market penetration. This has also resulted in poor performance and growth in the food and drink market, with Greek consumers showing few signs of varying their traditional dietary preferences, which include home cooking.

Hypermarket retailer

This essay aims to initially introduce the reader to the French international hypermarket retailer Carrefour and explain the creation and effects of the global market crisis. This will be achieved by critically evaluating relevant literature, articles and graphs and by explaining the sub-prime crisis' effect on the Greek economy. To achieve this, an appropriate strategic analysis of the Greek business environment will be performed through a Market and P. E. S. T. L. E. analysis.